About us

Founded in 2015, WILLAS contemporary is a Stockholm-based gallery specializing in limited edition artworks by some of the world’s most compelling contemporary photographers. 

We offer personalized art advisory services, guiding collectors, companies, and art enthusiasts in acquiring works that resonate with their vision and collection goals.
 

Our story began in 2006 with curated pop-up exhibitions—many of the artists we featured then continue to be an integral part of our program today. Since the beginning, our mission has been to support and promote artists who push the boundaries of photography, creativity, and expression. Every exhibition we present invites dialogue, challenges perception, and celebrates the evolving language of contemporary photography.

Our main space is located in the historic Tändstickspalatset (Tändstickspalatset) in the heart of Stockholm, offering a dynamic setting for exhibitions and events. In addition, our showroom in Oslo, is open by appointment.. Through collaborations with museums and art spaces around the world, we continue to connect Nordic and international audiences with innovative photographic art.

SCHEDULE YOUR APPOINTMENT

Everything starts with a conversation. Whether you're looking for the perfect piece for your living room, starting an art collection, or adding to an existing one, we specialize in sourcing and recommending photographs tailored to your preferences.

With expertise in both emerging artists and established masters, we curate bold, technically accomplished photography that resonates with individual collectors. Our goal is to help you acquire works that not only align with your taste but also hold lasting value.

We offer to take care of everything—from shipping and insurance to framing and installation—through partnerships with the most reliable service providers in the industry.

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gallery fair practice code

As of December 2025, WILLAS contemporary complies with the Gallery Fair Practice Code: 

1. The gallery records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the partnership, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties' targets (e.g. in terms of international exposure), the relationship with a second gallery, agreements concerning the handling of any discounts, commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. 

2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the event of gallery bankruptcy.

3. The gallery shall transfer the full artist's share of the selling price agreed with the customer within 60 days following the sale of the artist's work, and provide the artist with the buyer's name, contact details, and a copy of the invoice.

4. Unsold artworks in consignment with the gallery shall always be returned to the artist within a month, when requested by the artist.

5. The relationship between galleries may involve an element of competition, but it must always be underpinned by loyalty to the best interests of the artist, especially in situations where multiple galleries represent the same artist. If a gallery exclusively represents an artist and another gallery wishes to collaborate on an exhibition, all parties must establish written agreements outlining the terms and conditions for the exhibition to proceed 

6. The gallery is expected to demonstrate expertise and professionalism, consistently upholding a high standard of professional competence.

7. The gallery assures the authenticity of the artworks it sells. If, however, it is determined, by an acknowledged independent party, that a work is inauthentic, the gallery will accept the return of the artwork and reimburse the customer for the amount paid.

8. The gallery states its objectives, program, working method, and features its roster of artists on its website.

9. The gallery is expected to comply with the Fair Practice Code (fairpracticecode.nl), which includes reassurance against inappropriate behaviour at the gallery and elsewhere.