discover · connect · collect 
 

WILLAS contemporary is Stockholm's destination for those who seek art with intention — a place where acclaimed international photographers meet private collectors and companies who know that the right work changes a room, and sometimes a perspective.

Our founder Ellen-K Willas has been working at the intersection of photography and collecting since 2006. What began as curated pop-up exhibitions grew into something more considered — a gallery and advisory built on long relationships with artists, and a deep understanding of the market. WILLAS contemporary was formally established in 2015, and many of the artists from those early exhibitions remain at the heart of our programme today.

We represent photographers who have earned their place — technically accomplished, critically recognised, and collected for lasting value. Every exhibition we present invites dialogue and celebrates the evolving language of contemporary photography.

Beyond the gallery, we offer a complete service: advisory, acquisition, art rental, and everything that follows — framing, installation, worldwide shipping and insurance, handled through the most trusted partners in the industry.

We collaborate with art institutions and art spaces in Europe, and participate in artfairs such as Paris Photo, MIA Milan, Photo London and the The Phair in Turin. Our main space is located in the historic Matchstick Palace in the heart of Stockholm. 

Everything starts with a conversation

Whether you are acquiring your first photograph or building on an established collection, 

we guide you through the process with care and expertise — connecting you with the artists 

and artworks that resonate with your vision.

gallery fair practice code

1. The gallery records in writing the relationship between the gallery and the artist, including agreements regarding the duration of the partnership, prices and any applicable discounts. Other matters that may be recorded in this document include: monitoring and evaluation of the agreements, both parties' targets (e.g. in terms of international exposure), the relationship with a second gallery, agreements concerning the handling of any discounts, commissions from third parties, or the settlement of other expenses such as for transport, photography, insurance or the construction of an exhibition. 

2. The artist remains the owner of their work until the full amount is paid to the gallery, with the exception of secondary trading. This also applies in the event of gallery bankruptcy.

3. The gallery shall transfer the full artist's share of the selling price agreed with the customer within 60 days following the sale of the artist's work, and provide the artist with the buyer's name, contact details, and a copy of the invoice.

4. Unsold artworks in consignment with the gallery shall always be returned to the artist within a month, when requested by the artist.

5. The relationship between galleries may involve an element of competition, but it must always be underpinned by loyalty to the best interests of the artist, especially in situations where multiple galleries represent the same artist. If a gallery exclusively represents an artist and another gallery wishes to collaborate on an exhibition, all parties must establish written agreements outlining the terms and conditions for the exhibition to proceed 

6. The gallery is expected to demonstrate expertise and professionalism, consistently upholding a high standard of professional competence.

7. The gallery assures the authenticity of the artworks it sells. If, however, it is determined, by an acknowledged independent party, that a work is inauthentic, the gallery will accept the return of the artwork and reimburse the customer for the amount paid.

8. The gallery states its objectives, program, working method, and features its roster of artists on its website.

9. The gallery is expected to comply with the Fair Practice Code (fairpracticecode.nl), which includes reassurance against inappropriate behaviour at the gallery and elsewhere.